Knowing that, different large and mid-sized businesses started gradually implementing free shipping offers into their emails. Well-structured free shipping emails help your potential client reconsider cart abandonment and use the chance of ordering products from your website with all delivery fees covered. Being provided with a free-of-charge shipping offer, over 79% of shoppers are likely to purchase the product, and informing your customers through email is the most time- and cost-efficient method. However, when you lose potential customers, there’s still a chance to get them back to finish the checkout process, and that’s where a free shipping email comes into play. This means that every second customer leaves during the checkout after discovering the hidden costs added to the total order price. Over 49% of cart abandonment cases occur due to the extra costs - shipping, taxes, and fees - showing up in the total price section.
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How to write and design shipping emails.Additionally, we’ll review some of the best working examples of free shipping emails and introduce the service that can help you automate your email marketing routine. In this post, we will explain what a free shipping email is and how to create an efficient copy for such campaign. And, though free shipping emails have no impact on speeding up the delivery service, they still can hugely impact your business performance. Thanks to industry leaders, more and more people today expect to get fast, free, and on-time delivery of the products ordered online.
The potential of free shipping shouldn’t be underestimated today, as it plays a vital role in the general impression of service quality, especially for first-time shoppers.Ī recent study by Shopify confirms that free shipping influences purchase behavior for 75% of global shoppers. However, one more type of email can help you make the most of your marketing strategy - free shipping emails.Ĭompared to other options, free shipping emails are extremely popular among marketers, and you can hardly find an online store that is not using them today. In most cases, emails are used to promote new products, inform customers about sales, deals, and seasonal events, or remind them about their abandoned carts. Along with the new strategies applied to reach out to new audiences, email marketing remains one of the most efficient options to drive more conversions to your eCommerce site.
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